01
A personal starting point
Around three years ago, persistent dryness across Gurdeet’s cheeks and forehead led to more products, but not a clearer answer. UNA began with the decision to build a more measured approach.
About UNA
It began with a routine that kept getting bigger, not clearer.
Around three years ago, UNA founder Gurdeet Bansal was dealing with persistent dryness across his cheeks and forehead. More products entered the routine, yet the next decision never became easier. UNA began with a practical belief: skincare should be focused, explain itself and earn its place.
We are building a focused system—not an endless shelf of products.
02
Why Korea
We chose Korean formulation and manufacturing partners because Korea continues to influence modern skincare through advanced textures, thoughtful ingredient combinations and sophisticated product development. UNA applies that expertise to a more measured routine.
03
Transparency, in practice
We explain highlighted ingredients, why they are included, key supported concentrations, how to use the product and where to find the complete ingredient list.
Founder & CEO
Gurdeet Bansal
Founder & CEO, UNA
Gurdeet brings more than ten years of ecommerce experience across the UK and Europe and is now building UNA for the U.S. market.
UNA works with Korean formulation and manufacturing partners. Gurdeet’s role is to shape the product brief, review formulations and packaging, and ensure the customer experience reflects UNA’s standards.
I did not create UNA because skincare needed more products. I created it because customers needed more clarity.See the Signal Serum formula