Privacy policy
PRIVACY POLICY
Last updated: September 21, 2026
UNA operates this website, online store, UNA Growth OS, and related information, content, features, tools, products, applications and services (collectively, the “Services”).
Our online store is powered by Shopify, which enables us to provide ecommerce Services to you. UNA Growth OS is UNA’s internal growth, marketing, advertising, analytics and creative-intelligence platform used to connect authorized business services, analyze performance, support campaign planning, generate marketing intelligence and manage growth workflows.
This Privacy Policy explains how UNA collects, accesses, uses, stores, protects and discloses personal information and other data when you visit or use our Services, make a purchase or other transaction, communicate with us, or authorize UNA Growth OS to connect to third-party services such as Google Ads.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of personal information.
Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of information as described below.
PERSONAL INFORMATION WE COLLECT OR PROCESS
When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person.
Personal information does not include information collected anonymously or information that has been de-identified so that it cannot reasonably identify or be linked to an individual.
Depending on how you interact with the Services, where you live and as permitted or required by applicable law, we may collect or process the following categories of information:
• Contact information, including your name, address, billing address, shipping address, phone number and email address.
• Financial and payment information, including payment card information, financial account information, transaction details, payment method, payment confirmation and related payment information.
• Account information, including usernames, passwords, account identifiers, security information, preferences and settings.
• Transaction information, including products you view, place in your cart, add to a wishlist, purchase, return, exchange or cancel, and information about previous transactions.
• Communications with us, including information you provide when contacting customer service, requesting support or otherwise communicating with UNA.
• Device and technical information, including information about your device, browser, operating system, network connection, IP address and other technical or unique identifiers.
• Usage information, including information about how and when you interact with, navigate or use the Services.
• Advertising and marketing information, including campaign, conversion, attribution, audience, advertisement, creative, keyword, search-term and performance information where such information is provided to us directly, through our service providers or through an authorized connected platform.
• Connected account and advertising data. If an authorized user connects UNA Growth OS to a third-party platform such as Google Ads, we may access information made available through that platform’s authorized APIs. Depending on the permissions granted, this may include advertising account identifiers, campaigns, ad groups, advertisements, creative assets, keywords, search terms, budgets, bids, targeting settings, conversion information, advertising performance metrics, account configuration information and other advertising-related information.
• Derived analytics and intelligence. We may create analytics, classifications, recommendations, summaries, performance indicators or other derived information from information lawfully available to UNA through the Services and authorized connected platforms.
PERSONAL INFORMATION SOURCES
We may collect information from the following sources:
• Directly from you, including when you create an account, make a purchase, use the Services, communicate with us or otherwise provide information to UNA.
• Automatically through the Services, including from your device when you use our website or other Services and through cookies and similar technologies.
• From service providers that provide technology, infrastructure, payments, analytics, fulfillment, hosting, security or other services on our behalf.
• From authorized connected accounts and platforms, where an authorized user chooses to connect a third-party service to UNA Growth OS.
• From business partners and other third parties where permitted by applicable law.
HOW WE USE YOUR PERSONAL INFORMATION
Depending on how you interact with UNA or which Services you use, we may use information for the following purposes:
PROVIDE, TAILOR AND IMPROVE THE SERVICES
We use information to provide the Services, process payments, fulfill orders, remember preferences, send account notifications, process purchases, returns and exchanges, manage accounts, arrange shipping, provide customer support and improve the customer experience.
We may also use information to develop, maintain, secure, troubleshoot and improve UNA Growth OS and other business systems used by UNA.
MARKETING AND ADVERTISING
We may use personal information collected through our ecommerce Services for marketing and promotional purposes, including to send marketing communications by email, text message or postal mail and to display advertisements for products or services.
This may include advertising based on items you purchased, viewed or added to your cart and other interactions with our website, where permitted by law.
Google user data obtained through Google APIs is subject to the more restrictive rules described in the “Google API Data and UNA Growth OS” section below and is not treated as general ecommerce advertising data.
ANALYTICS, ADVERTISING INTELLIGENCE AND BUSINESS OPERATIONS
We may use authorized business and advertising information to:
• analyze advertising and marketing performance;
• measure campaign effectiveness;
• understand search demand and keyword patterns;
• analyze creative performance;
• identify advertising trends and opportunities;
• support campaign planning;
• identify inefficient or underperforming advertising activity;
• support budgeting and optimization decisions;
• produce marketing and creative recommendations;
• maintain historical performance records;
• improve internal business operations; and
• provide user-facing functionality within UNA Growth OS.
SECURITY AND FRAUD PREVENTION
We use information to authenticate accounts, protect our Services, provide secure transactions, detect and investigate possible fraudulent, illegal, malicious or unsafe activity and maintain the security and integrity of our systems.
If you register an account, you are responsible for keeping your credentials secure. You should not share passwords, authentication credentials or other access information with unauthorized persons.
COMMUNICATING WITH YOU
We use personal information to provide customer support, answer questions, provide service-related communications and maintain our relationship with you.
LEGAL AND COMPLIANCE PURPOSES
We may use information to comply with applicable laws, regulations, court orders or valid legal processes; respond to lawful requests from governmental or law-enforcement authorities; investigate or participate in legal proceedings; enforce our agreements or policies; and protect the rights, safety and security of UNA, our customers, users and others.
GOOGLE API DATA AND UNA GROWTH OS
UNA Growth OS may allow authorized users to connect Google services, including Google Ads, using Google OAuth.
UNA accesses Google user data only after an authorized user grants the requested permissions through Google’s authorization process.
GOOGLE DATA WE MAY ACCESS
Depending on the Google services connected and permissions granted, UNA Growth OS may access Google Ads account information and advertising-related data, including:
• Google Ads customer and account identifiers;
• campaign information;
• ad group information;
• advertisements and advertising assets;
• keyword information;
• search-term information;
• budgets;
• bidding information;
• targeting settings;
• conversion information;
• advertising performance metrics;
• campaign configuration information;
• keyword-planning information;
• historical keyword metrics;
• search-demand information; and
• other information made available through the Google Ads API within the permissions granted by the authorized user.
HOW WE USE GOOGLE DATA
UNA uses Google user data only to provide, maintain, secure and improve functionality within UNA Growth OS and related authorized UNA business operations.
This may include:
• displaying Google Ads account and campaign information;
• analyzing advertising performance;
• measuring campaign and keyword performance;
• generating campaign insights;
• identifying search-demand patterns;
• supporting keyword research;
• supporting campaign planning and optimization;
• identifying inefficient or underperforming advertising activity;
• detecting search terms that may be suitable for promotion or exclusion;
• supporting budget and advertising decisions;
• developing creative and marketing recommendations;
• supporting Creative Intelligence functionality;
• supporting Paid Media Intelligence functionality;
• supporting authorized campaign-management workflows; and
• maintaining historical analytics and audit records.
Google Ads data may be combined with UNA’s own first-party business, ecommerce and advertising information where reasonably necessary to provide analytics, recommendations and business functionality within UNA Growth OS.
GOOGLE KEYWORD PLANNING AND SEARCH INTELLIGENCE
Where authorized and available through the Google Ads API, UNA Growth OS may process Google keyword-planning information such as:
• keyword ideas;
• historical search metrics;
• average search-volume information;
• search-demand trends;
• competition indicators;
• bid-related metrics;
• monthly search history;
• related keyword information; and
• other keyword-planning information supplied through the Google Ads API.
UNA may use this information to support:
• keyword research;
• campaign planning;
• search-intent analysis;
• keyword clustering;
• advertising copy development;
• content planning;
• creative concepts;
• marketing hooks;
• product positioning;
• landing-page recommendations;
• negative-keyword analysis; and
• Creative Intelligence recommendations.
HOW WE STORE GOOGLE DATA
UNA may retain certain Google API data, account identifiers, normalized records, historical performance information and derived analytics where reasonably necessary to:
• provide UNA Growth OS functionality;
• maintain historical analytics;
• support campaign and performance comparisons;
• support auditing and troubleshooting;
• reduce unnecessary repeated API requests;
• protect the integrity and security of the Services; and
• comply with applicable legal obligations.
We retain such information only for as long as reasonably necessary for these purposes or as required by applicable law.
Authentication credentials, access tokens, refresh tokens, API credentials and similar security information are treated as confidential information and should be stored using appropriate access controls and security safeguards.
HOW WE SHARE GOOGLE DATA
UNA does not sell Google user data.
UNA does not disclose Google user data to data brokers, advertising networks, information resellers or unrelated third parties for their own independent purposes.
Google user data may be processed by service providers acting on UNA’s behalf where reasonably necessary to host, operate, maintain, secure or support UNA Growth OS.
Such providers may include infrastructure, cloud hosting, database, security, logging, monitoring or other technical service providers.
Where service providers process Google user data on our behalf, their access is limited to what is reasonably necessary to perform services for UNA and is subject to applicable contractual, security and confidentiality obligations.
UNA may also disclose information where required by applicable law, legal process or lawful governmental request, or where reasonably necessary to protect the rights, security or integrity of UNA, our users or the Services.
GOOGLE DATA AND ARTIFICIAL INTELLIGENCE
UNA Growth OS may use artificial-intelligence-assisted systems to analyze authorized advertising information, identify patterns, summarize performance or generate recommendations for UNA and authorized UNA Growth OS users.
UNA does not use Google user data obtained through Google APIs to train generalized artificial-intelligence or machine-learning models.
Where Google API data is processed by AI-assisted functionality, such processing is used to provide functionality for UNA or authorized users and is limited to the purposes described in this Privacy Policy.
ADVERTISING USE RESTRICTIONS FOR GOOGLE DATA
Google user data obtained through Google APIs is not used by UNA to:
• sell advertising audiences to third parties;
• create advertising profiles for unrelated third parties;
• sell personal information to data brokers;
• serve personalized advertising to unrelated users based on Google API data; or
• create retargeting audiences for unrelated third parties based on Google API data.
GOOGLE DATA SECURITY
UNA uses administrative, technical and organizational safeguards designed to protect Google user data against unauthorized access, disclosure, alteration, misuse or destruction.
Depending on the nature of the information and systems involved, these safeguards may include:
• authentication and authorization controls;
• role-based or restricted access;
• secure credential management;
• encryption in transit;
• secure hosting;
• logging and monitoring;
• access restrictions;
• credential rotation practices where appropriate; and
• other safeguards appropriate to the sensitivity of the information.
REVOKING GOOGLE ACCESS
Authorized users may revoke UNA Growth OS access to their Google Account or Google services through their Google Account security and connected-app settings.
Revoking authorization prevents UNA from making future Google API requests using that authorization.
Revocation does not necessarily result in the immediate deletion of historical information already lawfully retained by UNA where continued retention is reasonably necessary for legitimate operational, legal, security, audit or recordkeeping purposes.
DELETION OF GOOGLE USER DATA
Authorized users may request deletion of Google user data maintained by UNA by contacting us using the information in the “Contact” section below.
Subject to applicable legal, security, fraud-prevention, audit, backup and operational requirements, UNA will delete, de-identify or otherwise cease retaining Google user data that is no longer reasonably necessary for the purposes described in this Privacy Policy.
GOOGLE API SERVICES USER DATA POLICY
UNA’s use and transfer of information received from Google APIs will comply with the Google API Services User Data Policy, including applicable Limited Use requirements.
HOW WE DISCLOSE PERSONAL INFORMATION
In certain circumstances, we may disclose personal information to third parties for legitimate business purposes consistent with this Privacy Policy.
Such circumstances may include:
• Shopify, vendors and other service providers performing services on our behalf, including IT management, hosting, cloud infrastructure, payment processing, analytics, customer support, security, fulfillment and shipping.
• Business and marketing partners that help provide marketing services or advertise our products, where permitted by applicable law.
For example, Shopify may support personalized advertising using information about activity across merchants and websites. Our business and marketing partners process information in accordance with their own privacy policies and applicable law.
Depending on where you reside, you may have the right to direct us not to sell or share certain personal information or use it for targeted advertising.
• Third parties where you direct us, request us or consent to disclosure, including shipping providers, social-media integrations or other connected services.
• Our affiliates or entities within our corporate group.
• Parties involved in a business transaction such as a merger, financing, restructuring, acquisition, bankruptcy or sale of assets.
• Governmental, regulatory, law-enforcement or other parties where disclosure is required or permitted by applicable law.
The disclosures described above regarding general marketing and advertising partners do not apply to Google user data obtained through Google APIs.
Google user data is handled separately in accordance with the “Google API Data and UNA Growth OS” section of this Privacy Policy and applicable Google API Services User Data requirements.
RELATIONSHIP WITH SHOPIFY
Our ecommerce Services are hosted by Shopify.
Shopify collects and processes information about your access to and use of our store in order to provide and improve Shopify-powered Services.
Information submitted through our ecommerce Services may be transmitted to and processed by Shopify and other service providers, including in countries other than the country in which you reside.
We may use Shopify features that incorporate information from interactions with our store, other merchants and Shopify to help provide, protect, grow and improve our business.
Where Shopify processes information for its own purposes, Shopify is responsible for that processing in accordance with its own privacy documentation and applicable law.
THIRD-PARTY WEBSITES AND LINKS
The Services may contain links to websites, applications or online services operated by third parties.
If you follow a link to a service not operated or controlled by UNA, you should review that third party’s privacy policy, security practices and terms.
UNA is not responsible for the privacy, security, accuracy, availability or practices of third-party websites or services.
Information you make publicly available on third-party platforms, social networks or other public or semi-public services may be visible to other users and may be used by those third parties according to their own policies.
CHILDREN’S DATA
The Services are not intended for use by children under the age of majority applicable in their jurisdiction.
We do not knowingly collect personal information from children in violation of applicable law.
If you are a parent or legal guardian and believe a child has provided personal information to UNA, you may contact us using the information below to request appropriate action.
As of the effective date of this Privacy Policy, UNA does not have actual knowledge that it sells or shares, as those terms may be defined under applicable privacy law, personal information belonging to individuals under 16 years of age.
SECURITY AND RETENTION OF YOUR INFORMATION
No security system can guarantee absolute security.
We use reasonable administrative, technical and organizational measures designed to protect information against unauthorized access, use, disclosure, alteration and destruction.
You should avoid sending sensitive or confidential information through insecure communication channels.
How long we retain information depends on the nature of the information and why it was collected.
We may retain information where reasonably necessary to:
• maintain accounts;
• provide the Services;
• complete transactions;
• maintain business and financial records;
• maintain advertising and performance history;
• operate UNA Growth OS;
• support audits and troubleshooting;
• detect or prevent fraud;
• maintain security;
• resolve disputes;
• enforce agreements;
• comply with legal requirements; and
• establish, exercise or defend legal claims.
For connected-platform data, including information obtained through Google APIs, UNA applies access controls designed to restrict access to authorized personnel and systems that have a legitimate operational need.
Authentication credentials, API credentials, access tokens, refresh tokens and related secrets are treated as confidential security information and are not intentionally exposed publicly or included in public application code.
Where third-party infrastructure providers are used to host or process information, we consider their security capabilities and require information to be processed in accordance with applicable agreements and security obligations.
We periodically review whether information remains reasonably necessary for the purposes for which it was collected.
When information is no longer reasonably necessary, we may delete, de-identify or aggregate it, subject to legal, security, backup, audit, fraud-prevention and recordkeeping requirements.
YOUR RIGHTS AND CHOICES
Depending on where you live, you may have some or all of the following rights in relation to your personal information.
These rights are not absolute and may apply only in certain circumstances.
RIGHT TO ACCESS OR KNOW
You may have the right to request information about personal information we maintain about you and obtain a copy of that information.
RIGHT TO DELETE
You may have the right to request deletion of personal information we maintain about you, subject to applicable exceptions.
RIGHT TO CORRECT
You may have the right to request correction of inaccurate personal information.
RIGHT TO DATA PORTABILITY
You may have the right to receive certain personal information in a portable format and, in some circumstances, request that it be transferred to another party.
RIGHT TO OPT OUT OF SALE, SHARING OR TARGETED ADVERTISING
Depending on where you reside, you may have the right to opt out of certain forms of sale or sharing of personal information or processing for targeted advertising as defined under applicable privacy law.
GLOBAL PRIVACY CONTROL
Where applicable law requires us to recognize Global Privacy Control signals, we will process supported signals as an opt-out request for the browser or device from which the signal is received.
Where we can associate the relevant device with an account, we may apply the request to the associated account as required by law.
CONNECTED GOOGLE ACCOUNT DATA
If you authorize UNA Growth OS to access Google data, you may revoke UNA’s access using your Google Account settings.
You may also contact UNA to request deletion of Google user data maintained by us, subject to applicable legal, security, operational and recordkeeping requirements.
COMMUNICATION PREFERENCES
You may opt out of promotional email communications by using the unsubscribe mechanism included in those messages.
Even if you opt out of promotional communications, we may continue to send non-promotional communications such as order confirmations, account notices, security notices or other service-related messages.
EXERCISING YOUR RIGHTS
You may exercise applicable privacy rights using options provided through the Services or by contacting us using the information in the “Contact” section below.
We may need to verify your identity before processing a request, as permitted or required by applicable law.
Where applicable law permits authorized agents to submit requests on your behalf, we may require evidence that you authorized the agent and may also require direct identity verification.
We will respond to valid requests within the time required by applicable law and will not unlawfully discriminate against you for exercising applicable privacy rights.
COMPLAINTS
If you have concerns or complaints regarding our processing of personal information, please contact us using the details below.
Depending on where you live, you may also have the right to appeal a decision we make regarding a privacy request or lodge a complaint with the applicable data-protection or privacy authority.
INTERNATIONAL TRANSFERS
UNA and its service providers may transfer, store or process personal information outside the country where you reside.
Where required by applicable law, we use recognized legal mechanisms for international transfers.
For transfers of personal information from the European Economic Area or United Kingdom to countries that do not have an applicable adequacy determination, these mechanisms may include the European Commission’s Standard Contractual Clauses, the United Kingdom’s applicable transfer mechanisms or other legally recognized safeguards.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes to our Services, technology, business practices, legal requirements or other operational needs.
When we make changes, we will post the revised Privacy Policy and update the “Last updated” date.
Where required by law, we may provide additional notice regarding material changes.
CONTACT
If you have questions regarding this Privacy Policy, our privacy practices, UNA Growth OS, Google API data, or your privacy rights, or if you would like to request access, correction or deletion of information, you may contact us at:
UNA LLC
Email:
support@myuna.co
Mailing address:
16192 Coastal Hwy
Lewes, DE 19958
United States